6 years ago

Going Vine: Using Twitter’s New Video App for Business


Twitter, the social media giant bought and integrated it’s latest app, Vine: a 6 second video sharing tool with surprising results. Two weeks later, the potential of Vine caught on, with numerous stories, ads, contests springing up which the same old text ‘tweets’ didn’t inspire.
Although the concept isn’t new, the growth of Vine is based on its simplicity and it’s association with the social media phenomenon that is Twitter.

But as with all Social media innovations, how does Vine associate itself with business strategy and marketing? Here are a few ideas how.

Product Demonstration:
A product demonstration in 6 seconds is at most a fleeting glimpse. Although it is impossible in a conventional way, a well thought plan for the video could inspire the viewer to look for more.

A six second burst works well only in memorability. A promotion works better in 6 seconds rather than a product demonstration but it needs to stand apart from others in creativity and a well designed curiosity.

Brand Reinforcement:
Just as with a product promotion, Vine could serve you to take your brand to the social media world or reinforce it. Building up a brand personality, usage of short memorable messaging could etch your brand into the minds of the Tweeters out there.

Modular videos:
With a series of short videos, you could present short-webinars or feature promotions. This will allow you to have a brand channel that attracts interested parties.

Viral marketing:
Viral advertising has been here for sometime. With videos it’s even a greater possibility. If your business promotion goes viral, your image will probably be familiar with many people. Vine is an asset in this regard.

Bringing the Staff:
People like to see other friendly people! Bringing your staff forward to promote your business is an excellent tactic. When you build the personalities of your staff on Vine, they can take the business image forward in a friendly and efficient manner. Show the customers how simple, funny and human you are behind your business identity with another set of videos

Vine is young and not without competitors. However it’s timing and length restrictions have caught on in a world with very short attention spans. The latest trends do wonders to business success, if one knows to keep a lookout. Incorporating Twitter and Vine to your business today may just be the kick-start you were looking for!.

Thanks business2community. com
Image credit clasesdeperiodismo | Flickr

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