6 years ago

Google Reader, No more


Google announced that their widely used RSS reader, Google Reader will be shutting down from July 1st, 2013. The reason cited is “declining usage” of the 7 year old project. Google also announced that it will be shutting down a number of other services, to focus more on the better and most used services. Among the things that will go down along with Reader are sales and updates for the Snapseed desktop apps for Mac and Windows, CalDAV API and Google Voice for Blackberry. But as most point out, Google Reader is the biggest loss of Google’s Spring clean. While it is true that due to the advent of Twitter, Flipboard alike that traditional RSS readers have declined in usage, Read More…

6 years ago

Analytics with Pinterest


Pinterest, the popular photo sharing social network announced Pinterest Web Analytics, a first step towards finding out what people are sharing from websites. Pinterest Analytics gives website owners insights into how people are interacting with pins that originate from their websites. To get started, verify your website on Pinterest. Visit your Settings page and click on the Verify Website button. Pinterest only supports top-level domains, such as mysite.com. If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest. Analytics will also show you a selection of your most repinned, most clicked, and most recent pins so Read More…

6 years ago

The ten commandments for Social Media marketing


A social media marketing campaign for a brand is always a business booster, unless things don’t really go according to plan. However in today’s market, everyone seems to be getting the social media power into their strategies for a successful marketing campaign. Here are some ten rules to live by if you’re in the strategy team. Being patient and considerate Overnight successes are rare and fleeting. But a slow-built reputation is bound to last generations. Therefore it’s important not to go chasing subscriber numbers just as you’re getting started. Instead focus on building a rich and communicative model between your existing customers and build a personality for yourself. Listen to the customer Customer is always right, or at least you Read More…

6 years ago

What Facebook’s new News Feed means for businesses


  • Posted on Mar 11, 2013
  • Written by Asantha
  • Comments Off
  • Innovay News

There’s a place unlike any other, millions of people visit every day -The Facebook news feed. With it’s new look unveiled last week, Facebook aims for a more content and clarity-centric, visually attractive place for your daily dose of social networking. Facebook CEO Mark Zuckerberg commented at the unveiling, “The news feed is one of the most important things we’ve built,” and that “the stories around you deserve to be displayed with more than just text.” The newest enhancements are bigger images, Multiple Feeds and Mobile Consistency. Visually, the newsfeed is a cleaner place, with heavy focus of imagery. With multiple feeds, users are able to toggle between different feed types, ones focusing on close friends, music, photos, games and Read More…

6 years ago

Getting Google+ to work for your SEO


A staggering 150 million active users out of 250 million user accounts should be reason enough to incorporate Google+ in your business strategy. However, it might not be the only reason. Google is the search engine giant of the internet realm, and its constantly keeping the SEO gates in check. Social media experts weigh in on how Google+ activity is surely affecting your website ranking. Mike Arnesen, senior SEO analyst at SwellPath says “Google is using the number of +1s, shares and general activity on Google+ as a ranking factor in the personal results of logged-in users”. Join Google+ To get started, create a Google+ profile for your business and fill out the About page with relevant keywords. Create Circles Read More…